Sr. Technical Product Marketing Manager

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Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a crucial role in driving the go-to-market strategy and execution for EDB’s products. This position involves collaborating closely with cross-functional teams, including product management and sales, to define product positioning and messaging, as well as create compelling marketing collateral. The ideal candidate will be responsible for analyzing customer needs and market trends, delivering strong technical content, and leveraging their deep understanding of technology to communicate effectively with stakeholders. This strategic role will be pivotal in enhancing the market presence of EDB’s offerings and ensuring alignment with company goals.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with EDB’s overall business objectives.
• Create detailed product positioning, messaging, and unique value propositions to effectively communicate product benefits to customers.
• Collaborate with product management to refine product features based on market requirements and customer feedback.
• Generate technical content, such as whitepapers, case studies, and product datasheets that articulate product capabilities.
• Conduct market research and competitive analysis to uncover opportunities for product differentiation and market expansion.
• Coordinate with the sales team to develop enablement tools and training resources to drive successful product adoption.
• Lead product launches and promotional activities to maximize market impact and gain traction with target audiences.
• Monitor and report on the effectiveness of marketing efforts using relevant metrics and KPIs to drive continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA is preferred.
• A minimum of 5 years of experience in product marketing or related fields, particularly within the technology sector.
• Strong understanding of database technologies, cloud computing, and software products.
• Proven ability to develop compelling technical marketing content.
• Exceptional analytical, communication, and presentation skills.
• Experience working with cross-functional teams, including Sales, Engineering, and Product Management.
• Familiarity with Agile product development methodologies is an advantage.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize various technologies and tools to facilitate product marketing efforts. Key tools may include CRM systems such as Salesforce for managing customer data, marketing automation platforms like HubSpot or Marketo for campaign management, and analytics tools such as Google Analytics to measure campaign performance. Familiarity with content management systems (CMS) is also expected for creating and managing digital content.

Ideal Candidates

The ideal candidate for the Sr. Technical Product Marketing Manager position will exhibit a blend of strategic thinking and technical proficiency. They will possess strong problem-solving capabilities, allowing them to navigate complex market dynamics effectively. A successful candidate is self-motivated with a passion for technology and innovation, able to work collaboratively in a fast-paced environment. Excellent interpersonal skills are essential for engaging diverse stakeholders, followed by a proactive approach in understanding customer needs and translating them into actionable marketing initiatives.