Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a crucial role in bridging the gap between the product development team and the market. This individual will be responsible for developing and executing marketing strategies that effectively communicate the value of EDB's products to target audiences. This role requires a thorough understanding of technical concepts, strong analytics skills, and a capability to create compelling narratives that resonate with both technical and non-technical stakeholders. The Sr. Technical Product Marketing Manager will collaborate closely with product management, engineering, and sales teams to ensure alignment and success in achieving our business objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies for EDB’s portfolio.
• Create engaging content that highlights product features, benefits, and use cases across various channels.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with sales teams to equip them with effective sales tools and training materials.
• Drive product launches and promotional campaigns to maximize market reach and engagement.
• Act as a subject matter expert for assigned products, providing insights to internal teams and external stakeholders.
• Monitor and analyze marketing performance metrics, making necessary adjustments to strategies as needed.
• Engage with customers and industry communities to gather feedback and enhance product offerings.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably within the technology sector.
• Strong understanding of database technologies and cloud solutions.
• Excellent written and verbal communication skills, with the ability to communicate complex concepts clearly.
• Demonstrated ability to analyze market data to guide strategic decision-making.
• Experience with digital marketing tools and platforms.
• Proficient in using CRM and marketing automation software.

Technologies & Tools

The Sr. Technical Product Marketing Manager will be expected to utilize a variety of technologies and tools in their role, including CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), analytics tools (Google Analytics, Tableau), and content creation software (Adobe Creative Suite). Familiarity with database management systems and cloud computing technologies will also be essential in effectively communicating product value.

Ideal Candidates

Ideal candidates for the Sr. Technical Product Marketing Manager position will exhibit strong analytical thinking and strategic problem-solving abilities. They will possess a passion for technology and a keen interest in understanding customer needs. A successful candidate will have proven experience in a fast-paced environment and will thrive in collaborative team settings. Additionally, adaptability, creativity, and a willingness to continuously learn will characterize the professionals who excel in this role.