Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will play a pivotal role in shaping the messaging and positioning of EDB’s product portfolio. This individual will collaborate closely with the product management, sales, and engineering teams to develop go-to-market strategies that effectively communicate the value propositions to target audiences. The ideal candidate will leverage their technical background and marketing expertise to drive the success of new launches, enhance customer engagement, and boost brand awareness in the marketplace.

Job Responsibilities

• Develop comprehensive product marketing strategies to successfully launch and promote new products.
• Collaborate with cross-functional teams to create impactful sales enablement tools including presentations, datasheets, and whitepapers.
• Conduct competitive analysis to inform marketing strategies and product positioning.
• Create and maintain product messaging that resonates with both technical and non-technical audiences.
• Manage the marketing campaign lifecycle from concept through execution and measurement of results.
• Oversee customer engagement initiatives, including webinars, case studies, and user groups.
• Work with the digital marketing team to enhance online presence and optimize lead generation efforts.
• Gather and analyze product performance metrics to inform future marketing decisions.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field preferred.
• Minimum of 7 years of experience in product marketing or a related field, particularly in software or technology sectors.
• Strong understanding of database technologies, platform services, or cloud computing environments.
• Proficient with marketing tools and platforms (e.g., HubSpot, Marketo, Salesforce).
• Exceptional communication skills, both verbal and written, with the ability to articulate complex concepts clearly.
• Proven ability to work collaboratively in a fast-paced, cross-functional team environment.
• Experience in managing and mentoring junior marketing professionals is a plus.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a range of technologies and tools in this position, including but not limited to CRM platforms like Salesforce for customer insights and analytics, marketing automation tools such as HubSpot and Marketo to manage campaigns and track performance metrics, and project management software like Asana or Trello to coordinate initiatives across teams. Familiarity with database technologies and cloud platforms is essential for effectively communicating product attributes and capabilities.

Ideal Candidates

Ideal candidates for the Senior Technical Product Marketing Manager role will possess a blend of technical acumen and marketing prowess. They should be innovative thinkers with a proactive approach to problem-solving, showcasing strong attention to detail and strategic insight. A passion for technology and a deep understanding of market trends will enhance their ability to connect with audiences. Moreover, strong interpersonal skills and adaptability will ensure effective collaboration with various teams and contributions to a positive work environment.