Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Technical Product Marketing Manager at EDB will play a pivotal role in shaping the go-to-market strategy for our innovative products. This individual will be responsible for developing detailed messaging and positioning that resonates with our target audience, leveraging market insights to drive product adoption and profitability. The role involves close collaboration with cross-functional teams, including product management, sales, and engineering, to ensure alignment on product features and benefits while generating compelling marketing materials that effectively communicate our value propositions to customers and stakeholders.

Job Responsibilities

• Develop comprehensive marketing strategies and plans for new and existing products.
• Create and maintain product positioning and messaging that differentiates EDB solutions in the market.
• Collaborate with product management to define product roadmaps and ensure alignment with market demands.
• Conduct market research and competitive analysis to identify key trends, opportunities, and challenges.
• Work closely with sales teams to provide training, material development, and support to drive product adoption.
• Produce high-quality, engaging marketing content, including whitepapers, case studies, and blogs.
• Lead product launches and coordinate with various departments to ensure successful implementation.
• Measure and report on the effectiveness of marketing initiatives, optimizing based on data-driven insights.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in product marketing within the technology sector.
• Strong understanding of database solutions and enterprise software products.
• Proven track record of developing successful marketing strategies that drive growth.
• Exceptional written and verbal communication skills, with a knack for creating compelling narratives.
• Experience working in cross-functional teams and a collaborative approach to problem-solving.
• Ability to analyze complex market data and convert it into actionable marketing strategies.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a range of technologies and tools to fulfill their responsibilities. This includes Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytics tools such as Google Analytics and Tableau. Familiarity with content management systems (CMS) and graphic design software like Adobe Creative Suite will also be beneficial in creating marketing materials that engage and inform our target audience.

Ideal Candidates

Ideal candidates for this position will possess a blend of marketing acumen and technical expertise, demonstrating a deep understanding of both the customer journey and product functionalities. They should be self-motivated, detail-oriented, and possess strong project management skills, enabling them to juggle multiple initiatives simultaneously. A passion for technology and the ability to translate complex technical concepts into relatable information will set successful candidates apart, along with their aptitude for building relationships and influencing key stakeholders within the organization and industry.