Sr. Technical Product Marketing Manager

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Job Overview

The Senior Technical Product Marketing Manager at EDB plays a crucial role in bridging the gap between product development and market performance. This individual will be responsible for developing and executing marketing strategies that highlight our advanced database solutions. The Sr. Technical Product Marketing Manager will collaborate with cross-functional teams to ensure product relevance in the market, effectively communicate value propositions, and support sales initiatives to drive growth and customer satisfaction.

Job Responsibilities

• Develop, implement, and oversee integrated marketing plans for product launches and updates.
• Create compelling product positioning and messaging that resonates with target audiences.
• Conduct market research and competitive analysis to inform product strategy and marketing tactics.
• Collaborate with sales, engineering, and product management teams to align marketing initiatives with business objectives.
• Produce high-quality marketing collateral, including datasheets, white papers, case studies, and presentations.
• Plan and execute go-to-market strategies for new products or features, ensuring timely delivery and alignment with organizational context.
• Monitor and analyze the performance of marketing campaigns, providing recommendations for improvement based on data-driven insights.
• Act as the subject matter expert on the product, providing training and support to sales teams and customers.

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or a related discipline; MBA preferred.
• A minimum of 5-7 years of experience in product marketing, preferably within the technology or database industry.
• Strong understanding of database technologies, cloud computing, and open-source solutions.
• Proven track record of successful product launches and marketing campaigns.
• Exceptional written and verbal communication skills, with the ability to create persuasive content.
• Experience working with cross-functional teams in a fast-paced environment.
• Analytical mindset with a data-driven approach to decision-making and marketing strategies.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize a variety of technologies and tools to enhance product visibility and marketing effectiveness. This includes but is not limited to marketing automation software, customer relationship management (CRM) systems, analytics tools for tracking campaign performance, content management systems, and various social media platforms to engage with target audiences effectively.

Ideal Candidates

Ideal candidates for this position possess a blend of technical acumen and marketing expertise, allowing them to understand the complexities of database solutions while effectively communicating their benefits to prospective customers. They are proactive, strategic thinkers with strong problem-solving abilities, capable of driving initiatives from conception to execution. Successful individuals in this role are collaborative team players who thrive in dynamic environments and are passionate about technology and its impact on business outcomes.