Sr. Technical Product Marketing Manager

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Job Overview

The Sr. Technical Product Marketing Manager at EDB will play a pivotal role in driving the market adoption of PostgreSQL solutions through strategic product positioning and highly effective marketing campaigns. This individual will collaborate closely with cross-functional teams to develop targeted messaging and drive go-to-market strategies aimed at enhancing customer engagement and satisfaction. The ideal candidate will utilize their technical expertise and marketing acumen to communicate the value proposition effectively to various stakeholders while also overseeing product launches and market research initiatives.

Job Responsibilities

• Develop and execute comprehensive product marketing plans to enhance product adoption and revenue growth.
• Collaborate with product management, sales, and engineering teams to align marketing strategies with product offerings and customer requirements.
• Create and manage compelling messaging and product positioning for PostgreSQL solutions, tailored for diverse audience segments.
• Lead the development of marketing collateral, including datasheets, case studies, webinars, and presentations that articulate product value.
• Conduct market research and competitive analysis to identify opportunities for product differentiation and market positioning.
• Oversee product launch activities, ensuring effective communication and coordination across all departments.
• Monitor and analyze marketing campaign performance, adjusting strategies as needed to meet established objectives.
• Engage with customers to gather feedback and insights for future product enhancements and marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• 5+ years of experience in product marketing, specifically within the technology or software industry.
• Strong knowledge of PostgreSQL or database technologies, with the ability to communicate technical concepts effectively.
• Proven track record of developing successful go-to-market strategies and executing marketing plans that drive customer acquisition and revenue.
• Excellent written and verbal communication skills, with the ability to present complex ideas clearly to diverse audiences.
• Strong analytical skills with the ability to leverage data to drive decisions and optimize marketing efforts.

Technologies & Tools

The Sr. Technical Product Marketing Manager will utilize various technologies and tools to facilitate their role, including Customer Relationship Management (CRM) software such as Salesforce, Marketing Automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, content management systems (CMS), and collaboration tools including Slack and Microsoft Teams. Furthermore, familiarity with PostgreSQL database management and relevant programming languages will be advantageous to effectively engage with technical stakeholders.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of technical understanding and marketing expertise. They should be proactive, detail-oriented, and able to manage multiple projects concurrently. A results-driven mindset, coupled with the ability to think strategically and implement tactically, is crucial. Additionally, candidates should demonstrate exemplary interpersonal skills, enabling them to foster positive relationships internally and externally. Passion for technology and continuous learning will be essential to succeed in the dynamic environment at EDB.