Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will play a strategic role in driving product marketing initiatives and enhancing the overall market presence of EDB's offerings. This position involves close collaboration with product management, sales, and engineering teams to develop and execute marketing strategies that effectively communicate product value and differentiation. The successful candidate will be responsible for creating compelling marketing collateral, analyzing market trends, and delivering insights that inform product positioning and promotional activities.

Job Responsibilities

• Develop and execute go-to-market strategies and comprehensive product marketing plans to drive adoption and revenue growth.
• Create effective product messaging and positioning that resonates with target audiences and highlights EDB's unique value proposition.
• Collaborate with product management to understand product roadmaps and translate technical features into customer benefits.
• Conduct market research to identify trends, competitive landscape, and customer insights to refine marketing strategies.
• Develop a range of marketing materials including presentations, data sheets, case studies, and white papers.
• Work collaboratively with the sales team to provide training and support in conveying product value to customers.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as necessary to achieve goals.
• Engage with industry analysts and media to raise EDB's profile in the market.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA is preferred.
• Minimum of 5 years of experience in technical product marketing, preferably in the software or technology sector.
• Strong understanding of database technologies, cloud services, and open-source software.
• Exceptional communication skills, with the ability to translate complex technical concepts into simple, understandable language.
• Proven track record of creating successful marketing strategies that drive engagement and conversion.
• Experience in managing cross-functional teams and collaborating with various departments.
• Analytical mindset with proficiency in marketing metrics and performance analytics tools.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a suite of technologies and tools to enhance marketing efforts. This includes CRM platforms (such as Salesforce), email marketing software (like HubSpot), data analytics tools (such as Google Analytics), and project management software (including Jira and Trello). Familiarity with marketing automation tools is advantageous, as is experience in utilizing social media and content management systems to drive product awareness and engagement.

Ideal Candidates

Ideal candidates for the Senior Technical Product Marketing Manager position will possess strong leadership qualities, exceptional strategic thinking abilities, and a deep passion for technology. They should exhibit a track record of successful product marketing campaigns and an aptitude for working in fast-paced, dynamic environments. The ability to communicate effectively with technical and non-technical audiences, combined with a customer-centric approach to marketing, will greatly contribute to their success in this role. Being adaptable and open to continuous learning is essential for thriving at EDB.