Strategic Marketing Manager - Life Sciences Automation and Digital Transformation

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Job Overview

The Strategic Marketing Manager - Life Sciences Automation and Digital Transformation at Rockwell Automation is responsible for driving the marketing strategy and initiatives tailored to our life sciences industry clients. This position requires a strategic thought leader who can understand complex market dynamics, develop comprehensive marketing plans, and collaborate with cross-functional teams to ensure the successful execution of our automation and digital transformation solutions. The role involves analyzing market trends, identifying growth opportunities, and establishing strong relationships with key stakeholders to position Rockwell Automation as a market leader in this rapidly evolving industry.

Job Responsibilities

• Develop and implement strategic marketing plans to promote life sciences automation and digital transformation solutions.
• Conduct market analysis and research to understand customer needs and industry trends.
• Collaborate with sales, product management, and engineering teams to align marketing initiatives with business objectives.
• Manage and optimize marketing campaigns across various channels, delivering measurable ROI.
• Prepare compelling marketing content, including presentations, case studies, and digital assets.
• Establish and maintain relationships with industry stakeholders, including customers, partners, and industry associations.
• Monitor and analyze marketing performance metrics to refine strategies and report on effectiveness.
• Lead and mentor a team of marketing professionals, fostering a culture of collaboration and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in strategic marketing within the life sciences or automation industry.
• Proven track record of developing successful marketing strategies and executing complex campaigns.
• Strong analytical skills to interpret market data and guide decision-making.
• Exceptional communication and interpersonal skills, with the ability to engage stakeholders at all levels.
• Experience with digital marketing tools and techniques, including SEO, PPC, and social media marketing.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

This position will utilize a variety of technologies and tools for marketing automation, customer relationship management (CRM), and data analysis. Familiarity with platforms such as HubSpot, Salesforce, Google Analytics, and various digital marketing tools will be crucial. Additionally, proficiency in data visualization software and Microsoft Office Suite, particularly Excel and PowerPoint, will be important for effective reporting and presentations.

Ideal Candidates

The ideal candidate for the Strategic Marketing Manager role will possess an entrepreneurial spirit and a proactive mindset, driving initiatives from conception to execution. They will be a strategic thinker with a passion for innovation, able to adapt to the evolving landscape of life sciences and digital transformation. Candidates should have strong leadership qualities, exhibit excellent problem-solving abilities, and maintain a customer-centric focus. A deep understanding of the life sciences industry, combined with the ability to think critically and creatively, will set apart the most successful applicants in this role.