Vice President, Marketing Analytics Manager (Small Business)

About this kind of role

What a Vice President, Marketing Analytics Manager (Small Business) usually does. The employer's own details are in the listing.

Typically does: This role leads the development and implementation of marketing analytics strategies to measure campaign effectiveness and drive business growth. Responsibilities include analyzing marketing data, identifying trends, and providing actionable insights to optimize marketing spend and improve return on investment. The manager will oversee a team of analysts, ensuring data accuracy and the delivery of timely, relevant reports. They also collaborate with marketing teams to define key performance indicators and establish reporting dashboards.

Tools and skills: Proficiency in data analysis tools like Google Analytics, Excel, SQL, and CRM platforms is essential, alongside strong statistical modeling, data visualization, and communication skills.

Good fit for: Individuals with a strong analytical background, leadership experience, and a passion for translating data into impactful marketing strategies typically thrive in this position.