Vice President, Marketing - Mission Execution (Remote)

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Overview

The Vice President, Marketing - Mission Execution at the American Cancer Society is a pivotal leadership role responsible for steering the organization’s marketing strategies to support its mission of eliminating cancer. This position entails collaborating across departments to ensure the effective communication of the organization’s objectives, fostering community engagement, enhancing brand visibility, and driving relevant campaigns that resonate with the public and stakeholders. The VP will lead a dynamic team, optimize marketing initiatives, and utilize data-driven approaches to maximize impact and support customer journeys effectively.

Job Responsibilities

• Develop and execute comprehensive marketing strategies that align with the American Cancer Society's mission and goals.
• Oversee the marketing budget, ensuring optimal allocation of resources towards mission alignment and operational efficiency.
• Lead a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Establish key performance indicators (KPIs) to measure campaign effectiveness and make data-driven adjustments as necessary.
• Collaborate with cross-functional teams to integrate marketing efforts with organizational initiatives and community outreach.
• Enhance brand positioning through thought leadership, storytelling, and strategic partnerships.
• Utilize market research and audience insights to inform marketing initiatives and refine messaging strategies.
• Engage with and address the needs of various stakeholders, including donors, volunteers, and cancer patients, ensuring that their perspectives guide marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of progressive experience in marketing leadership roles, with a focus on mission-driven organizations or non-profits.
• Proven track record of developing and executing successful marketing strategies that drive awareness and engagement.
• Expertise in digital marketing, social media platforms, and analytics tools.
• Strong leadership skills with the ability to inspire and mentor a diverse team.
• Excellent verbal and written communication abilities, with a penchant for storytelling.
• Ability to work in a fast-paced environment, managing multiple priorities effectively.

Technologies & Tools

In this role, the Vice President, Marketing - Mission Execution will utilize a variety of technologies and tools to enhance marketing initiatives. These include advanced customer relationship management (CRM) software, marketing automation platforms, social media management tools, and analytics software like Google Analytics. Proficient use of design software and collaboration tools will also be essential for managing projects and campaigns effectively.

Ideal Candidates

The ideal candidates for the Vice President, Marketing - Mission Execution position will exhibit strong strategic thinking abilities, exceptional communication skills, and a passion for the mission of the American Cancer Society. They will possess a collaborative spirit, be comfortable leading through change, and demonstrate a commitment to leveraging data for informed decision-making. Candidates should also embody empathy and understanding in addressing the needs of diverse stakeholders while driving impactful marketing initiatives.