Vice President, Marketing - Mission Execution (Remote)

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Overview

The Vice President, Marketing - Mission Execution at the American Cancer Society plays a pivotal role in shaping and driving the overall marketing strategy that supports the organization's mission to eliminate cancer. This position is responsible for leading comprehensive marketing initiatives, ensuring consistent messaging, leveraging data-driven insights, and cultivating cross-departmental collaboration to enhance the visibility and effectiveness of the Society’s mission. The successful candidate will empower teams to engage with communities, raise awareness, and drive critical fundraising efforts, all while aligning marketing objectives with the broader goals of the organization.

Job Responsibilities

• Develop and implement a cohesive marketing strategy that aligns with the American Cancer Society's mission and objectives.
• Lead a team of marketing professionals in executing multifaceted marketing campaigns across various channels.
• Utilize market research and data analytics to inform strategic decision-making and optimize campaign performance.
• Collaborate with cross-functional teams, including fundraising, communications, and community engagement, to ensure cohesive messaging.
• Oversee the development and management of the marketing budget, ensuring optimal allocation of resources.
• Monitor industry trends and competitor activities to identify opportunities for innovation and improvement in marketing efforts.
• Enhance brand awareness and positioning to maintain leadership in cancer control and advocacy.
• Establish performance metrics and KPIs to measure the effectiveness of marketing strategies and initiatives.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field is preferred.
• A minimum of 10 years of progressive marketing experience, including 5 years in a senior leadership role.
• Proven track record in developing successful marketing strategies in a nonprofit or mission-driven organization.
• Strong understanding of digital marketing channels and data analytics tools.
• Exceptional leadership and team management skills, with experience in building high-performing teams.
• Excellent communication and interpersonal skills, with the ability to engage diverse stakeholders.
• Demonstrated ability to work collaboratively in a remote environment.

Technologies & Tools

This position requires proficiency in various marketing technologies and tools, including but not limited to Customer Relationship Management (CRM) software, social media management platforms, email marketing tools, and data analytics software. Familiarity with marketing automation tools, content management systems, and online advertising platforms will also be essential for driving effective campaigns and analyzing performance outcomes.

Ideal Candidates

The ideal candidates for the Vice President, Marketing - Mission Execution position will exhibit a strong passion for the mission of the American Cancer Society and a commitment to impact-driven work. They should possess strong strategic thinking abilities, excellent problem-solving skills, and a high level of adaptability in a fast-paced environment. Successful candidates will be proactive, results-oriented leaders who thrive on collaboration and demonstrate emotional intelligence in their interactions with diverse groups. A customer-oriented mindset and a dedication to fostering a culture of inclusivity and respect will be critical to ensuring the organization's ongoing success.