Vice President Marketing

Role Description The Vice President Marketing is a full-time remote role responsible for developing and leading the overall marketing strategy for Springboard to Design and its parent initiative, Design Action. This role oversees the planning and execution of integrated marketing campaigns that increase program awareness, drive student and mentor engagement, and strengthen relationships with partners, funders, and the wider theatre community. Day-to-day responsibilities include conducting market research, defining target audiences, creating annual marketing plans, supervising brand messaging, and coordinating digital, social media, and public relations activities. The Vice President Marketing will collaborate closely with executive leadership and program teams to align marketing initiatives with organizational goals, manage external vendors and agencies as needed, and monitor performance metrics to optimize campaigns. This position also plays a key role in storytelling and thought leadership, ensuring that the organization’s mission around equity, access, and arts education is communicated clearly and compellingly.

Qualifications

• Strong strategic marketing skills, including Marketing, Marketing Management, and Market Planning, with experience leading organization-wide campaigns.
• Proficiency in Market Research to identify audiences, assess program impact, and inform data-driven decision-making.
• Experience in Public Relations, including media outreach, press releases, and reputation management within arts, education, or nonprofit sectors.
• Proven leadership experience in a senior marketing role, preferably within arts, education, nonprofit, or mission-driven organizations.
• Demonstrated ability to develop and manage brand strategy, messaging, and storytelling across digital and traditional channels.
• Strong analytical skills, with the ability to interpret marketing data, set KPIs, and adjust strategies based on performance metrics.
• Excellent written and verbal communication skills, including the ability to communicate with diverse stakeholders