VP / Director of Marketing - North America

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Written by AI from the job title and company, not by Smoothwall (part of the Qoria family), so some details may not match this job. The employer's own page has the real description.

Overview

The Vice President/Director of Marketing for North America at Smoothwall, part of the Qoria family, will oversee the strategic direction and execution of all marketing initiatives across the region. This role requires a visionary leader who can drive brand recognition, enhance market penetration, and foster a data-driven culture that supports growth objectives. The ideal candidate will manage a dynamic team while collaborating closely with sales, product, and other stakeholders to execute integrated marketing strategies that capitalize on market opportunities and deliver measurable results.

Job Responsibilities

• Develop and implement a comprehensive marketing strategy tailored to the North American market.
• Lead, mentor, and build a high-performing marketing team aligned with the organization’s goals.
• Collaborate with product management to create product positioning and messaging that resonates with target audiences.
• Analyze market trends and customer insights to inform marketing strategies and identify growth opportunities.
• Oversee the execution of marketing campaigns across various channels, including digital, print, and events.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing efforts.
• Manage the marketing budget, ensuring optimal allocation of resources to maximize ROI.
• Build and maintain relationships with industry partners and agencies to enhance brand visibility and engagement.
• Present marketing performance reports and strategic recommendations to the executive team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies in a B2B environment.
• Strong understanding of digital marketing, brand management, and market research.
• Excellent leadership and team-building skills, with experience managing cross-functional teams.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Outstanding verbal and written communication skills.
• Experience in the technology sector, particularly in education or cybersecurity, is a plus.

Technologies & Tools

The VP/Director of Marketing will utilize a range of marketing technologies and tools, including Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and social media management tools including Hootsuite or Sprout Social. Proficiency in using data visualization software, content management systems, and project management tools will be essential to streamline workflows and enhance marketing performance.

Ideal Candidates

Ideal candidates for the VP/Director of Marketing position will possess a strategic mindset and an innate ability to innovate in a rapidly evolving market. They should demonstrate strong leadership skills and exhibit a passion for mentoring others. A hands-on approach, along with exceptional communication skills, will enable them to effectively convey complex ideas and rally support across various departments. Candidates should also be adaptable, results-driven, and possess a strong analytical orientation, allowing them to learn from outcomes and continually refine marketing strategies to drive business success.