Website & Search Marketing Manager

About this kind of role

What a Website & Search Marketing Manager usually does. The employer's own details are in the listing.

Typically does: This role focuses on increasing website traffic and improving online visibility through search engine optimization and paid advertising campaigns. Responsibilities include keyword research, content optimization, link building, and managing pay-per-click advertising budgets. Analyzing website data and campaign performance to identify areas for improvement is also a key function, as is staying up-to-date with search engine algorithm changes. Reporting on marketing performance and collaborating with other teams to align marketing efforts are common tasks.

Tools and skills: Proficiency in Google Analytics, Google Ads, search console, SEO tools (like SEMrush or Ahrefs), and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to adapt to evolving technologies often thrive in this role.