Associate Digital Marketing Manager – Search (SEM and SEO)

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Job Overview

The Associate Digital Marketing Manager – Search (SEM and SEO) at Thermo Fisher Scientific will be responsible for developing, implementing, and optimizing search engine marketing strategies and search engine optimization initiatives. This role requires a blend of analytical skills and creative thinking to propel the company's search initiatives, improve web traffic, and enhance online visibility. The successful candidate will work collaboratively across various teams to drive digital marketing campaigns and contribute to the overall success of Thermo Fisher Scientific's online presence and sales objectives.

Job Responsibilities

• Develop and execute SEM campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research to identify opportunities for SEO and SEM growth.
• Monitor, analyze, and report on campaign performance metrics to refine strategies.
• Manage on-page and off-page SEO initiatives to improve organic search rankings.
• Collaborate with content creators to ensure content is optimized for search engines.
• Stay updated with the latest trends and best practices in digital marketing and SEO/SEM.
• Implement A/B testing strategies to optimize ad performance and user engagement.
• Work closely with cross-functional teams, including IT and Sales, to align organic and paid search efforts with overall business goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a focus on SEM and SEO.
• Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics).
• Familiarity with SEO tools such as Moz, SEMrush, or Ahrefs.
• Experience with PPC campaign management and optimization.
• Understanding of HTML, CSS, and JavaScript as it relates to SEO.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Associate Digital Marketing Manager will utilize a range of technologies and tools to perform their duties effectively. Key software includes digital marketing platforms such as Google Ads and Bing Ads, SEO tools like Moz and SEMrush, web analytics applications such as Google Analytics, and content management systems (CMS). Proficiency in Excel and other data analysis tools will also be essential for performance tracking and reporting.

Ideal Candidates

Ideal candidates for the Associate Digital Marketing Manager position will possess a keen analytical mindset combined with a creative approach to problem-solving. They should have strong attention to detail, excellent organizational skills, and the ability to manage multiple projects concurrently. A proactive attitude towards learning and adapting to changing trends in digital marketing is essential. Strong collaborators, who are effective communicators and passionate about helping the organization achieve its marketing goals, will excel in this role.