Associate Marketing Manager, Brand Media

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Written by AI from the job title and company, not by Ancestry, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Associate Marketing Manager, Brand Media at Ancestry will play a pivotal role in developing and executing strategic marketing initiatives to enhance brand visibility and engagement. This position involves collaborating across teams to create compelling media campaigns that resonate with target audiences, analyze market trends, and drive customer acquisition. The ideal candidate will be responsible for fostering relationships with media partners and optimizing campaigns based on performance analytics, ensuring alignment with Ancestry's overall brand strategy.

Job Responsibilities

• Develop and implement multi-channel marketing strategies to enhance brand awareness and drive customer engagement.
• Collaborate with cross-functional teams to create impactful marketing materials that align with brand guidelines.
• Manage relationships with external media partners and agencies to maximize campaign effectiveness.
• Conduct market research and analyze data to inform decision-making and optimize marketing campaigns.
• Monitor and report on campaign performance, providing actionable insights for continuous improvement.
• Assist in the development of budget plans for marketing activities, ensuring fiscal responsibility.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2-3 years of experience in brand management or marketing.
• Strong analytical skills with experience in performance metrics and data analysis.
• Proficiency in project management tools and marketing software.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Associate Marketing Manager will utilize a variety of technologies and tools to achieve marketing objectives, including but not limited to content management systems (CMS), customer relationship management (CRM) software, and digital marketing analytics platforms. Familiarity with Adobe Creative Suite and project management software such as Asana or Trello is highly beneficial. The role will also involve leveraging social media management tools to effectively track engagement and campaign performance.

Ideal Candidates

The ideal candidate for the Associate Marketing Manager position at Ancestry embodies a blend of creativity and analytical thinking, with a strong passion for brand storytelling. They possess excellent interpersonal skills, enabling them to work collaboratively while also demonstrating initiative and self-motivation. Strong problem-solving abilities and a keen attention to detail are essential, along with a genuine enthusiasm for genealogy and family history that resonates with Ancestry's mission.