Data Analyst II (AdTech) - (Remote - US)

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Written by AI from the job title and company, not by RemoteWorker US, so some details may not match this job. The employer's own page has the real description.

Overview

As a Data Analyst II (AdTech) at RemoteWorker US, you will play a crucial role in analyzing advertising performance data to provide actionable insights that inform strategic decisions. Working remotely, you will collaborate with cross-functional teams to develop data-driven solutions, optimize advertising campaigns, and enhance client satisfaction. Your expertise in data analysis and familiarity with the advertising technology landscape will contribute to the overall success of our business objectives.

Job Responsibilities

• Conduct comprehensive analyses of advertising performance metrics to identify trends, extract insights, and recommend optimizations.
• Collaborate with marketing teams to develop reporting frameworks, ensuring data accuracy and transparency.
• Utilize statistical techniques to validate hypotheses and interpret significant data patterns in advertising campaigns.
• Design and implement dashboards and visualizations that simplify complex datasets for stakeholders.
• Support ad operations by analyzing market trends and competitor performance.
• Assist in the development of predictive models to enhance the effectiveness of ad targeting strategies.
• Maintain data integrity by validating, cleaning, and restructuring raw data.
• Prepare and present findings to various stakeholders, tailoring the approach to engage at both technical and non-technical levels.

Qualifications

• Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, or a related field; Master’s degree preferred.
• Minimum of 3 years of experience in a data analytics role, preferably in the advertising technology sector.
• Strong proficiency in SQL, Python, or R for data manipulation and analysis.
• Experience with data visualization tools (e.g., Tableau, Power BI) to create insightful reports and dashboards.
• Solid understanding of statistical analysis and predictive modeling concepts.
• Exceptional problem-solving skills and attention to detail.
• Proficient in using various ad serving platforms and analytics tools such as Google Analytics or similar.
• Outstanding written and verbal communication skills, capable of conveying complex data clearly and concisely.

Technologies & Tools

The Data Analyst II (AdTech) role involves the use of various technologies and tools including SQL for database querying, Python or R for data analysis and modeling, and visualization tools such as Tableau or Power BI for generating insightful reports. Familiarity with Google Analytics, ad serving platforms, and CRM systems will also be critical to effectively perform in this role.

Ideal Candidates

The ideal candidate for this position will be a proactive and analytical thinker, demonstrating a passion for data and its impact on business success. They will possess strong interpersonal skills to work collaboratively across teams, coupled with a relentless drive for continuous improvement and learning. A successful candidate must have a keen eye for detail and adaptability in a fast-paced environment, ensuring they can address the dynamic needs of our advertising technology landscape.