Demand Generation Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Planet Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Planet Interactive will be responsible for developing and executing comprehensive marketing strategies aimed at increasing brand awareness, generating leads, and nurturing prospective clients throughout the buying journey. This role involves collaborating with cross-functional teams to devise innovative marketing campaigns, analyze metrics to optimize performance, and drive growth for our diverse portfolio of products and services. The ideal candidate will possess a deep understanding of the marketing funnel and a passion for leveraging data-driven insights to enhance campaigns and drive sales success.

Job Responsibilities

• Develop, implement, and optimize multi-channel demand generation strategies to drive high-quality leads.
• Manage and improve the marketing automation platform to ensure effective lead nurturing and scoring.
• Collaborate with sales and product teams to create compelling messaging and campaigns aligned with business objectives.
• Analyze campaign performance metrics, derive actionable insights, and report findings to stakeholders.
• Oversee the creation of high-quality content, including blog posts, whitepapers, and social media updates, tailored to target audiences.
• Conduct market research to inform strategy and identify relevant trends and opportunities for growth.
• Manage budgets and allocate resources effectively to maximize ROI across marketing initiatives.
• Stay updated with industry trends and best practices to ensure competitive advantage in demand generation efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in demand generation or digital marketing roles.
• Proven track record of developing and executing successful demand generation campaigns.
• Strong proficiency in marketing automation tools and CRM software (e.g., HubSpot, Marketo, Salesforce).
• Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Exceptional communication and interpersonal skills, with experience collaborating across teams.
• Familiarity with SEO, PPC, email marketing, and content marketing best practices.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a range of technologies and tools to effectively execute their role, including marketing automation platforms such as HubSpot and Marketo, social media management tools like Hootsuite, analytics software including Google Analytics, and CRM systems such as Salesforce. Familiarity with email marketing tools and digital advertising platforms is also expected to enhance campaign execution and tracking.

Ideal Candidates

The ideal candidates for the Demand Generation Marketing Manager position at Planet Interactive will exhibit strong strategic thinking, creativity, and a results-oriented mindset. They will be adaptive and thrive in a fast-paced environment while remaining committed to exceeding expectations. A successful candidate will have excellent organizational skills and a proactive approach toward problem-solving, ensuring that they can lead initiatives that resonate with target audiences and drive business growth. Additionally, a team-oriented attitude and passion for continuous learning will be key traits for success in this role.