Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in developing and executing innovative marketing strategies aimed at enhancing brand awareness, generating leads, and driving revenue growth. This individual will be responsible for analyzing market trends, managing multi-channel campaigns, and collaborating with sales and product teams to create compelling content that resonates with target audiences. The ideal candidate will possess a strong analytical mindset and a proven track record in demand generation marketing, demonstrating the ability to translate data insights into actionable strategies.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive inbound marketing and increase lead quality.
• Manage multi-channel campaigns across digital platforms, including email marketing, social media, and PPC advertising.
• Analyze and report on campaign performance metrics, utilizing insights to optimize marketing efforts and improve ROI.
• Collaborate with the sales and product teams to craft compelling messaging and content tailored to target demographics.
• Conduct market research to identify new growth opportunities and understand the competitive landscape.
• Lead the creation of engaging and informative marketing collateral, including whitepapers, case studies, and landing pages.
• Oversee the management and maintenance of the marketing automation system and CRM database.
• Stay updated on industry trends and technologies, recommending new tools and enhancements to improve marketing effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• 5+ years of experience in demand generation, digital marketing, or a similar role.
• Proven experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills, with the ability to interpret data to make informed marketing decisions.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Experience with SEO/SEM best practices and tactics.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools throughout their role, including marketing automation platforms like HubSpot and Marketo, customer relationship management (CRM) systems such as Salesforce, analytics tools like Google Analytics, and social media management platforms like Hootsuite. Additionally, familiarity with design software (e.g., Canva, Adobe Creative Suite) for creating marketing materials will be beneficial.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a curious and strategic mindset, with a continuous improvement attitude toward their work and marketing strategy. They will be highly organized, able to manage competing priorities effectively, and demonstrate strong collaboration skills to work with cross-functional teams. A creative thinker who thrives in a fast-paced environment and is passionate about leveraging data to drive marketing initiatives will find success in this role.