Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate is responsible for developing and executing multi-channel marketing strategies aimed at generating demand for our products and services. This role requires a strategic thinker who can leverage data-driven insights and innovative marketing techniques to drive engagement and conversion. The manager will work closely with sales, product, and creative teams to enhance brand awareness, nurture leads, and ultimately contribute to the company’s growth objectives in a dynamic virtual environment.

Job Responsibilities

• Develop and implement integrated demand generation marketing plans that align with company goals.
• Create, execute, and optimize multi-channel marketing campaigns, including email, social media, content marketing, and webinars.
• Leverage analytics to monitor and report on campaign performance, adjusting strategies as necessary to improve results.
• Collaborate with sales and product teams to understand customer needs and adjust marketing messages accordingly.
• Utilize marketing automation tools to segment target audiences and personalize outreach.
• Manage the marketing budget, ensuring effective allocation of resources across various initiatives.
• Lead cross-functional teams to coordinate demand generation activities and ensure alignment of messaging.
• Stay current with industry trends and best practices to identify new opportunities for demand generation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in data interpretation and campaign analysis.
• Excellent written and verbal communication skills.
• Demonstrated experience in managing budgets and resources effectively.
• Ability to work independently and as part of a remote team, managing multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. Key tools include marketing automation software such as HubSpot or Marketo, Customer Relationship Management (CRM) systems like Salesforce, as well as analytics platforms like Google Analytics for campaign performance measurement. Familiarity with design tools (e.g., Canva, Adobe Creative Suite) and content management systems (CMS) will also be beneficial for this role.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a blend of creativity and analytical prowess. They should have a passion for marketing and a results-oriented mindset, with the ability to think strategically and execute tactically. Strong interpersonal skills are critical for effective collaboration across teams, as well as the capacity to adapt to quickly changing environments in a remote setting. Successful candidates will also demonstrate a commitment to continuous learning and improvement, along with a proactive approach to identifying and seizing opportunities for demand generation.