Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate plays a vital role in developing and executing marketing strategies that drive awareness and demand for our products and services. The successful candidate will be responsible for managing lead generation campaigns, optimizing the marketing funnel, and collaborating with cross-functional teams to ensure alignment in achieving business objectives. This role demands an innovative mindset, excellent analytical skills, and the ability to engage and convert prospects into customers.

Job Responsibilities

• Design and implement comprehensive demand generation strategies to generate high-quality leads.
• Manage and optimize multi-channel marketing campaigns across email, social media, PPC, and content marketing.
• Analyze campaign performance and apply insights to enhance future marketing initiatives.
• Collaborate with sales and product teams to ensure alignment on target markets and messaging.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of demand generation efforts.
• Create engaging marketing content and collateral to support lead generation activities.
• Oversee the management of marketing automation tools and CRM systems to streamline processes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation, digital marketing, or related fields.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Proven track record of managing successful multi-channel marketing campaigns.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to facilitate marketing efforts, including marketing automation platforms such as HubSpot and Marketo, customer relationship management (CRM) platforms like Salesforce, as well as analytics tools like Google Analytics and Tableau. Familiarity with social media advertising platforms and SEO tools is also crucial for driving effective campaigns.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will be results-driven, highly organized, and possess a strategic mindset. They should exhibit strong interpersonal skills, allowing them to work effectively in team settings and build relationships across departments. A passion for marketing and staying updated on industry trends will enhance their ability to drive innovation within the role. Successful candidates will also exhibit a growth mindset and the willingness to adapt to changes in the marketing landscape.