Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a critical role in developing and executing marketing strategies that drive demand for our products and solutions. This virtual/remote position will leverage a combination of data-driven insights and innovative marketing practices to create effective lead generation campaigns. The ideal candidate will collaborate closely with sales and product teams to identify opportunities for growth, assess market needs, and refine marketing messaging, with the ultimate goal of increasing customer acquisition and engagement.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies that align with organizational goals.
• Create targeted marketing campaigns across various channels including email, social media, content marketing, and paid media.
• Analyze campaign performance using metrics and KPIs to continuously improve efforts and drive lead generation.
• Work closely with the sales team to ensure seamless lead handoff and collaboration on lead nurturing initiatives.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Utilize CRM and marketing automation tools to streamline processes and track campaign success.
• Prepare reports and presentations for stakeholders to communicate strategies, results, and future recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Proven track record of successful lead generation campaigns and revenue growth.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Proficient in social media marketing and content creation strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute strategies effectively. Key platforms include customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and social media management applications. Competency in using content management systems (CMS) for website updates and email marketing tools for campaign execution is also essential.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a blend of strategic thinking and hands-on execution capabilities. They should be highly organized, detail-oriented, and results-driven, with a proactive attitude toward problem-solving. A strong desire to learn and adapt to new challenges, paired with a passion for marketing trends and best practices, will be essential in driving successful campaigns. The successful candidate will also demonstrate excellent teamwork skills and the ability to thrive in a fast-paced virtual environment.