Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate is responsible for creating and executing demand generation strategies that drive customer acquisition and engagement. This key role will involve collaborating with cross-functional teams to develop integrated marketing campaigns, optimize marketing automation, and analyze performance metrics. The ideal candidate will possess a strong understanding of customer journey mapping, lead nurturing processes, and a passion for leveraging data insights to enhance marketing effectiveness.

Job Responsibilities

• Develop and implement multi-channel demand generation campaigns that align with business objectives.
• Collaborate with sales and product teams to define target audiences and create segmented marketing plans.
• Utilize marketing automation tools to optimize workflows and enhance lead nurturing processes.
• Monitor and report on campaign performance metrics to inform strategic decisions.
• Conduct market research and analysis to identify trends and opportunities for growth.
• Manage budgets for demand generation campaigns and optimize return on investment.
• Coordinate with content creators to generate impactful marketing collateral and resources.
• Ensure brand consistency across all demand generation efforts and communications.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in demand generation, digital marketing, or a related field.
• Proven experience with marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects and deadlines effectively.
• Strong knowledge of SEO, SEM, and social media marketing strategies.

Technologies & Tools

The Demand Generation Marketing Manager will work with a variety of technologies and tools, including marketing automation platforms (such as HubSpot and Marketo), CRM systems, analytics software (Google Analytics, Tableau), and social media management tools. Familiarity with content management systems and email marketing platforms will also be essential for the success of this role.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will be a results-driven individual who thrives in a fast-paced environment. They should possess strong problem-solving skills, be highly organized, and be capable of embracing ambiguity while maintaining a focus on results. A collaborative mindset, coupled with an innate curiosity to learn and adapt, will enable success in this role, as well as a passion for driving engagement and growth through innovative marketing strategies.