Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving the company's revenue growth through the development and execution of innovative marketing strategies aimed at generating high-quality leads. This position requires a strategic thinker who is adept at utilizing data-driven insights to optimize campaigns across various channels. The ideal candidate will collaborate with cross-functional teams to enhance brand visibility, implement effective customer engagement tactics, and foster relationships with potential clients in order to achieve sustainable growth.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to increase lead generation and conversion rates.
• Analyze market trends and competitive landscape to identify opportunities for growth and improvement.
• Create and manage multi-channel marketing campaigns including email, social media, PPC, and content marketing.
• Utilize marketing automation tools to streamline processes and enhance the efficiency of campaign execution.
• Track and report on key performance indicators (KPIs) to assess campaign effectiveness and recommend adjustments as needed.
• Collaborate with sales teams to ensure alignment on lead qualification criteria and follow-up processes.
• Conduct regular A/B testing to optimize messaging and design elements for improved campaign performance.
• Manage the marketing budget to ensure effective allocation of resources towards high-impact initiatives.
• Lead and mentor a team of marketing professionals, providing guidance and support for their development.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing roles, preferably in a B2B environment.
• Proven track record of developing successful marketing campaigns that drive conversion and lead generation.
• Strong understanding of SEO, PPC, social media, email marketing, and content strategy.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Exceptional analytical skills with a proficiency in interpreting data and making data-driven decisions.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to handle multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. Proficiency in marketing automation software such as HubSpot or Marketo is required, along with CRM tools like Salesforce for tracking customer interactions. Familiarity with analytics platforms (e.g., Google Analytics) to measure campaign success and BI tools for data reporting will also be essential.

Ideal Candidates

The ideal candidates for the Demand Generation Marketing Manager position at Enumerate will possess a blend of creativity and analytical thinking, allowing them to conceive engaging marketing ideas while also applying critical analysis to enhance campaign performance. They should be self-motivated, able to work collaboratively in a remote environment, and demonstrate strong leadership abilities to guide a team towards achieving marketing goals. A passion for staying current with marketing trends and best practices is essential, as is an aptitude for building strategic relationships both internally and externally.