Digital Paid-Media/Advertising/PPC Manager - (NO REMOTE) (NO AGENCY)

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Written by AI from the job title and company, not by Bang Clothes, Corp, so some details may not match this job. The employer's own page has the real description.

Position Overview

Bang Clothes, Corp. is seeking a dynamic and results-oriented Digital Paid-Media/Advertising/PPC Manager to spearhead our online advertising initiatives. This role is pivotal in driving customer acquisition through strategic management of paid media campaigns across various platforms. The successful candidate will collaborate with cross-functional teams, optimizing paid search strategies to maximize ROI while adhering to budget constraints. This position requires a proactive approach to data analysis and campaign performance optimization, ensuring that our paid media efforts align with the overall marketing objectives of the organization.

Job Responsibilities

• Develop, implement, and manage innovative PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Conduct thorough keyword research and competitive analysis to enhance online visibility and search performance.
• Continuously monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize ROI.
• Manage a dedicated budget effectively, ensuring allocation aligns with the company's financial goals.
• Collaborate with the marketing team to create cohesive strategies that drive brand awareness and customer engagement.
• Prepare regular reports on campaign performance, highlighting key metrics and insights for stakeholders.
• Stay up-to-date with industry trends, platform updates, and best practices in paid media and digital marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in managing PPC campaigns, preferably in a corporate environment.
• Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills with a demonstrated ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills for effective collaboration across teams.
• Experience with A/B testing, conversion optimization, and understanding of the customer journey.

Technologies & Tools

The role of Digital Paid-Media/Advertising/PPC Manager at Bang Clothes, Corp. requires familiarity with various technologies and tools essential for successful campaign execution and analysis. The candidate will utilize Google Ads and Bing Ads for paid search management, alongside analytics tools such as Google Analytics for performance tracking. Additionally, an understanding of Ad Management platforms, social media ad managers, and PPC automation software would be beneficial for streamlining operations and enhancing campaign efficiency.

Ideal Candidates

The ideal candidate for the Digital Paid-Media/Advertising/PPC Manager position is one who exhibits a passion for digital marketing and a keen analytical mindset. A proactive problem-solver, they are comfortable navigating the evolving digital landscape and embracing new technologies. Strong attention to detail and the ability to manage multiple projects simultaneously is crucial. Furthermore, the candidate should display strong collaboration skills and the capacity to contribute effectively within a team-oriented environment, driving collective success through strategic paid media initiatives.