Growth Marketing Manager, Paid Search - - Remote

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Overview

The Growth Marketing Manager, Paid Search at Get It Recruit - Marketing, is responsible for developing and executing strategic marketing initiatives designed to enhance the company’s online presence and maximize customer acquisition. This role requires a data-driven approach to optimize paid search campaigns, ensuring they align with overall marketing objectives. The ideal candidate will leverage analytics to drive performance and continuously refine strategies to achieve sustainable growth in a competitive market landscape.

Job Responsibilities

• Develop, manage, and optimize paid search campaigns across various platforms to drive acquisition and revenue growth.
• Conduct keyword research and competitive analysis to identify high-opportunity segments.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to increase ROI.
• Collaborate cross-functionally with creative, content, and product teams to ensure consistency in messaging and branding.
• Perform A/B testing on ad creatives and landing pages to enhance conversion rates.
• Prepare and present reports on campaign performance, insights, and adjustments to stakeholders.
• Stay updated on the latest industry trends and best practices in paid search marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on paid search.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, SEMrush).
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in budget management and forecasting.

Technologies & Tools

The Growth Marketing Manager will utilize a variety of technologies and tools to effectively execute and analyze paid search campaigns. Key platforms include Google Ads and Bing Ads for campaign management, alongside Google Analytics for performance tracking and reporting. The candidate will also engage with tools such as SEMrush for SEO analysis and competitive benchmarking, as well as project management software to oversee campaign developments and cross-team collaborations.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager role will possess a blend of analytical prowess and creative thinking. They should demonstrate a results-oriented mindset, showcasing a proven track record of driving measurable growth through data-driven marketing strategies. A collaborative spirit is essential, as the candidate will work closely with diverse teams to craft innovative campaigns. Additionally, a passion for staying ahead of digital marketing trends and a commitment to continuous improvement are key traits for success in this role.