Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a subsidiary of Envista Holdings Corporation, will play a pivotal role in shaping and executing marketing strategies that enhance brand awareness and drive business growth. This position entails overseeing the development and implementation of comprehensive communication plans that effectively convey product messaging to target audiences. The Senior Manager will collaborate cross-functionally with internal teams, stakeholders, and external partners to ensure cohesive branding and elevate the market presence of Implant Direct's offerings.

Job Responsibilities

• Develop and execute strategic marketing communication plans to support the overall business objectives for Implant Direct.
• Lead the creation of promotional materials, including brochures, digital content, and trade show exhibits.
• Manage and optimize all aspects of the company's digital communication channels including website, social media, and email marketing campaigns.
• Coordinate with product management, sales, and customer support teams to ensure aligned messaging and engagement strategies.
• Conduct market research and analysis to identify emerging trends, competitive position, and opportunities for differentiation.
• Oversee the measurement and reporting of marketing communications effectiveness, adjusting strategies based on data-driven insights.
• Foster relationships with external vendors, agencies, and industry partners to enhance communication strategies and broaden outreach efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the medical device or dental industry.
• Proven experience in developing successful marketing strategies and campaigns across various digital platforms.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
• Excellent written and verbal communication skills with a keen eye for details.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics).
• Strong analytical skills and aptitude for making data-driven decisions.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize various technologies and tools to enhance productivity and effectiveness in their role. Key technologies may include customer relationship management (CRM) software, marketing automation platforms such as HubSpot or Marketo, content management systems (CMS), social media management tools, analytics software like Google Analytics, and collaboration tools like Microsoft Office Suite and project management software.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications position possesses a dynamic blend of creativity and analytical thinking. They are results-oriented, with a strong ability to craft compelling messages that resonate with diverse audiences. The candidate should exhibit superior interpersonal skills, allowing them to work collaboratively across various teams. A proactive attitude, adaptability to change, and a commitment to continuous learning will significantly contribute to their success in this role. Moreover, candidates should be passionate about the dental and medical device industry, demonstrating a solid understanding of the market landscape.