Implant Direct Senior Manager, Marketing Communications (Remote-CA)_

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager, Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, plays a pivotal role in shaping and executing strategic marketing communication efforts. This position encompasses the development and implementation of comprehensive marketing plans aimed at enhancing brand awareness, fostering customer engagement, and driving sales growth. The incumbent will collaborate closely with cross-functional teams, including product management, sales, and external agencies, to ensure cohesive messaging and effective communication strategies that resonate with target audiences in the dental industry.

Job Responsibilities

• Develop and manage integrated marketing communication strategies to support the overall business objectives.
• Create and oversee effective marketing campaigns across various platforms, including digital, print, and social media.
• Collaborate with sales and product teams to deliver promotional materials that effectively represent the product line.
• Manage external communication with media and other stakeholders to maintain a positive brand image.
• Conduct market research to understand customer preferences and adjust marketing strategies accordingly.
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative working environment.
• Analyze and report on the effectiveness of marketing communication initiatives, ensuring continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a Master’s degree is preferred.
• Minimum of 7 years of experience in marketing communications, with at least 3 years in a managerial role.
• Strong knowledge of the dental industry and familiarity with dental products is highly desirable.
• Proven experience in developing and implementing successful marketing strategies.
• Exceptional written and verbal communication skills, with proficiency in creating compelling content.
• Ability to analyze data and provide actionable insights for decision-making.
• Strong leadership abilities and a collaborative mindset to work effectively across teams.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a variety of technologies and tools to enhance the efficiency and effectiveness of marketing efforts. This includes CRM software for customer relationship management, marketing automation platforms for campaign management, analytics tools for measuring campaign performance, and design software for creating promotional materials. Familiarity with social media management tools, email marketing services, and collaboration platforms will also be essential in ensuring smooth communication and execution of marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Manager, Marketing Communications position is a dynamic and strategic thinker with a passion for the dental industry. They possess strong leadership qualities, enabling them to inspire and guide their team toward achieving ambitious marketing objectives. Exceptional communication skills are a must, as is a collaborative spirit to work effectively across various departments. A customer-centric mindset, coupled with a data-driven approach to decision-making, will enhance their ability to drive impactful marketing initiatives that align with the company's mission and vision.