Job Description
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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.
Overview
The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, will be responsible for developing and executing comprehensive marketing communication strategies to enhance the brand's visibility and market presence. This role will oversee integrated marketing campaigns, lead a team of marketing professionals, and collaborate with cross-functional teams to deliver on business objectives effectively. The Senior Manager will utilize market research and data analytics to drive strategic decisions, ensuring that all communication initiatives align with the company’s overall goals and resonate with both external and internal stakeholders.
Job Responsibilities
- Develop and implement strategic marketing communication plans that align with business objectives.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.
- Collaborate with product development, sales, and other functional areas to ensure cohesive messaging across all channels.
- Utilize market research and analytics to inform marketing strategies and drive continuous improvement.
- Manage the planning and execution of promotional campaigns, digital marketing initiatives, and brand communications.
- Oversee the creation of marketing collateral, including brochures, presentations, and online content.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Ensure brand consistency across all communications and promotional materials.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred.
- A minimum of 7 years of experience in marketing communications, with at least 3 years in a managerial role.
- Proven experience in developing and executing successful marketing plans and campaigns.
- Strong leadership skills with a demonstrated ability to manage and develop teams.
- Excellent verbal and written communication skills, with the ability to craft compelling messages.
- Experience with digital marketing tools, CRM software, and data analytics platforms.
- Knowledge of the dental industry or medical devices is highly desirable.
Technologies & Tools
The Senior Manager will utilize various technologies and tools to enhance the marketing communications efforts. Proficiency with CRM software such as Salesforce, digital marketing platforms like HubSpot or Marketo, and analytics tools such as Google Analytics are essential. Additionally, familiarity with project management software and design tools such as Adobe Creative Suite would be beneficial for effective campaign execution and team collaboration.
Ideal Candidates
Ideal candidates for this position will possess a strategic mindset and demonstrate a strong analytical approach to problem-solving. They should exhibit exceptional interpersonal skills to effectively communicate with cross-functional teams and external stakeholders. A passion for the dental industry and a keen eye for brand storytelling are essential. The candidate should thrive in a fast-paced environment, displaying adaptability and resilience in the face of challenges. Moreover, a track record of innovative thinking and the ability to inspire and motivate a team will differentiate the successful candidate in this dynamic role.
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