Influencer Marketing Manager Job at Everyday Dose Inc. in Austin

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Job Overview

The Influencer Marketing Manager at Everyday Dose Inc. will be responsible for developing and executing strategic influencer marketing campaigns that promote brand awareness and drive engagement across social media platforms. This role entails identifying key influencers, managing relationships, and optimizing campaign performance to ensure alignment with the company's goals. The successful candidate will collaborate closely with the marketing team to integrate influencer strategies with overall branding and promotional efforts.

Job Responsibilities

• Develop and implement a comprehensive influencer marketing strategy that aligns with business goals.
• Identify and establish relationships with relevant influencers across various platforms.
• Manage day-to-day communications with influencers, ensuring a positive working relationship.
• Monitor and analyze campaign performance metrics to assess effectiveness and make data-driven adjustments.
• Collaborate with internal teams to generate creative ideas and content for influencer partnerships.
• Stay up-to-date with industry trends, emerging platforms, and competitor strategies.
• Prepare reports on influencer marketing campaign performance and insights for stakeholders.
• Negotiate contracts and manage budgets related to influencer campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in influencer marketing or social media management.
• Proven track record of successful influencer partnerships and campaign execution.
• Strong knowledge of social media platforms and trends.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis and reporting tools to measure campaign success.
• Ability to work independently while contributing to team goals.

Technologies & Tools

The Influencer Marketing Manager will utilize various technologies and tools to streamline outreach, track campaign performance, and analyze data. Proficient use of social media management platforms, influencer marketing software, and analytics tools such as Google Analytics, Hootsuite, and Sprout Social will be essential for ensuring successful campaign implementation and performance tracking.

Ideal Candidates

Ideal candidates for the Influencer Marketing Manager position will possess a blend of creativity and analytical skills, enabling them to develop engaging campaigns while leveraging data for improvements. They should demonstrate strong networking abilities and interpersonal skills, helping them forge meaningful relationships with influencers. A proactive mindset and adaptability to adapt to industry trends will be crucial, along with a passion for wellness and lifestyle brands that resonate with Everyday Dose’s mission.