Manager, Marketing Analytics

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Written by AI from the job title and company, not by OpenTable, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Marketing Analytics at OpenTable will play a critical role in guiding the company’s marketing strategies through data-driven insights. This position is responsible for analyzing market trends, measuring campaign effectiveness, and providing strategic recommendations to optimize marketing performance. The ideal candidate will lead a team of analysts, collaborate across departments, and communicate findings to stakeholders, ensuring that data insights translate into actionable strategies to enhance customer engagement and drive business growth.

Job Responsibilities

• Lead and mentor a team of marketing analysts, fostering a culture of analytical rigor and continuous improvement.
• Develop and maintain comprehensive marketing performance reports to track campaign effectiveness and ROI.
• Conduct in-depth analyses of customer data, identifying trends, opportunities, and areas for optimization.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and customer needs.
• Present analytical insights and recommendations to senior leadership and stakeholders in a clear and concise manner.
• Implement advanced analytical models and techniques to support marketing initiatives and improve decision-making.
• Monitor and evaluate competitive market trends to inform strategic planning and marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field; Master’s degree preferred.
• 5+ years of experience in marketing analytics, with a proven track record of leading teams.
• Proficiency in analytics tools and software, including Google Analytics, Tableau, SQL, and Excel.
• Strong experience in statistical analysis and modeling techniques.
• Exceptional verbal and written communication skills, with the ability to translate complex data into actionable insights.
• Demonstrated ability to manage multiple projects simultaneously and deliver results in a fast-paced environment.
• Experience in the hospitality or tech industry is a plus.

Technologies & Tools

The Manager, Marketing Analytics will primarily utilize a range of advanced analytics and reporting tools, including Google Analytics for web performance tracking, Tableau for data visualization, and SQL for database querying. Familiarity with CRM tools such as Salesforce and marketing automation platforms will also be essential for effective customer insights generation and campaign automation.

Ideal Candidates

The ideal candidate for this position will possess a strong analytical mindset, combined with a passion for leveraging data to drive marketing strategies. They should be proactive, detail-oriented, and able to thrive in collaborative environments. Strong leadership skills are necessary to guide and develop a high-performing team. Additionally, candidates should demonstrate a strategic approach to problem-solving and an eagerness to stay updated on industry trends and emerging technologies.