Manager, Technical Marketing - NAMER GTM

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Job Overview

The Manager, Technical Marketing - NAMER GTM at Procore Technologies is responsible for orchestrating the technical marketing strategy within the North American region, ensuring alignment with product development and market demand. This position entails a multifaceted approach, including the development of technical content, collaboration with sales and product teams, and the execution of go-to-market strategies. The ideal candidate will leverage their technical expertise and marketing acumen to enhance product visibility, improve customer understanding, and drive adoption in a competitive marketplace.

Job Responsibilities

• Develop and execute comprehensive technical marketing strategies to support the North American go-to-market initiatives.
• Create technical content, including whitepapers, case studies, and technical presentations that effectively communicate product capabilities and benefits.
• Collaborate with product management and engineering teams to gather insights and articulate product features and functionalities.
• Partner with sales teams to equip them with the necessary technical resources and training to effectively engage customers.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Facilitate product demonstrations and presentations at industry events, trade shows, and webinars.
• Analyze and report on the effectiveness of marketing initiatives, making data-driven recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Business, or a related field; a Master’s degree is preferred.
• 5+ years of experience in technical marketing, preferably within the software or construction industry.
• Strong understanding of software development processes and technology trends.
• Proficient in creating technical documents and presentations with excellent communication skills.
• Experience collaborating with cross-functional teams and ability to translate technical concepts to non-technical audiences.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Technologies & Tools

The Manager, Technical Marketing will utilize various technologies and tools to enhance marketing efforts, including but not limited to CRM software such as Salesforce, marketing automation platforms like HubSpot, content management systems, and analytics tools like Google Analytics. Proficiency in these tools is essential for tracking performance, managing campaigns, and facilitating effective communication across departments.

Ideal Candidates

The ideal candidate for the Manager, Technical Marketing - NAMER GTM position will possess a blend of technical knowledge and marketing expertise, allowing them to effectively bridge the gap between product development and customer engagement. They should be proactive, innovative, and results-oriented, demonstrating a passion for technology and a commitment to understanding customer needs. Excellent interpersonal skills and the ability to work collaboratively in a team-oriented environment are vital. Candidates who thrive on challenge, enjoy problem-solving, and excel in a dynamic, ever-evolving landscape will find this role particularly rewarding.