Marketing Automation & Email Marketing Manager

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About this kind of role

What a Marketing Automation & Email Marketing Manager usually does. The employer's own details are in the listing.

Typically does: This role focuses on managing and optimizing marketing automation systems and email marketing campaigns. Responsibilities include building and maintaining automated workflows, segmenting audiences, creating email templates, and analyzing campaign performance. They often work to improve email deliverability, increase engagement, and drive conversions through targeted messaging. A key aspect is ensuring alignment with overall marketing strategies and brand guidelines.

Tools and skills: Proficiency in marketing automation platforms like Marketo, HubSpot, or Pardot, along with strong knowledge of email marketing best practices, HTML, CSS, and data analytics, is generally expected.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision making, and excellent communication skills often thrive in this role.