Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager (Strategic) at Veralto plays a pivotal role in driving the company’s marketing strategy, focusing on both long-term vision and short-term execution. This position involves collaborating with cross-functional teams to create and implement comprehensive marketing plans that align with business objectives. The ideal candidate will lead market analysis, foster innovative campaigns, and ensure the effective positioning of our offerings in the marketplace to enhance brand visibility and growth in a competitive landscape.

Job Responsibilities

• Develop and execute strategic marketing plans to achieve company growth and market penetration goals.
• Conduct extensive market research to identify trends, customer needs, and competitive positioning.
• Collaborate with product development and sales teams to ensure alignment of marketing strategies with overall business objectives.
• Create and oversee integrated marketing campaigns across various channels, including digital, social media, and traditional platforms.
• Monitor, analyze, and report on campaign performance metrics to optimize marketing effectiveness.
• Manage marketing budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
• Foster strong relationships with external partners, agencies, and vendors to extend marketing reach and capability.
• Guide and mentor junior marketing staff, promoting professional growth and team collaboration.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing management, preferably within a strategic role.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and derive actionable insights.
• Excellent communication and interpersonal skills, enabling effective collaboration with diverse teams.
• Proficiency in digital marketing tools and platforms, including SEO, PPC, email marketing, and social media.
• Strong project management skills with experience in managing multiple priorities in a fast-paced environment.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and streamline processes. Key technologies include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, analytical tools including Google Analytics, and social media management systems such as Hootsuite or Buffer. Familiarity with content management systems (CMS) is also essential for website updates and digital content management.

Ideal Candidates

Ideal candidates for the Marketing Manager (Strategic) position possess a unique blend of creativity and analytical thinking. They are forward-thinking, adaptable, and demonstrate a strong understanding of market dynamics. Passion for staying updated with marketing trends and emerging technologies is crucial. Furthermore, strong leadership qualities, initiative, and a collaborative spirit are essential to foster a positive team environment and drive strategic marketing success within Veralto.