National Accounts Manager, eCommerce & Digital Marketing

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Written by AI from the job title and company, not by Constellation Brands, so some details may not match this job. The employer's own page has the real description.

Job Overview

The National Accounts Manager, eCommerce & Digital Marketing at Constellation Brands is tasked with driving the growth and development of key eCommerce accounts while implementing robust digital marketing initiatives. This role is central to aligning brand strategies with customer expectations in the digital landscape, working closely with cross-functional teams to maximize market share, foster customer relationships, and enhance brand visibility. The ideal candidate will utilize data-driven strategies to lead initiatives that drive performance and customer engagement, ensuring that Constellation Brands remains a leader in the industry.

Job Responsibilities

• Develop and execute strategic account plans for key eCommerce accounts, aligning with overall business objectives.
• Collaborate with digital marketing teams to create targeted campaigns that drive traffic and conversion across eCommerce platforms.
• Monitor market trends and competitors to identify opportunities for growth and enhance product positioning.
• Manage relationships with key account stakeholders and ensure outstanding customer experience and satisfaction.
• Utilize analytics tools to assess campaign performance and adjust strategies to maximize ROI.
• Coordinate with supply chain and logistics teams to ensure timely delivery and inventory management for eCommerce products.
• Prepare and present regular reports to senior management on account performance and business growth initiatives.
• Lead training and development sessions for internal teams on digital marketing initiatives and account management best practices.

Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• A minimum of 5 years of experience in account management, ideally within the eCommerce and digital marketing sectors.
• Proven track record of driving sales growth and managing key national accounts.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to build relationships across various organizational levels.
• Proficiency in digital marketing tools and eCommerce platforms, including but not limited to Google Analytics, Shopify, and social media channels.
• Ability to operate effectively in a fast-paced environment and manage multiple priorities simultaneously.

Technologies & Tools

The National Accounts Manager will utilize a variety of technologies and tools to support eCommerce initiatives and digital marketing efforts. This includes platforms such as Google Analytics for performance tracking, Shopify for eCommerce management, CRM software for account management, and social media advertising tools to launch targeted marketing campaigns. Familiarity with these technologies is essential for optimizing strategies and achieving business objectives.

Ideal Candidates

Ideal candidates for the National Accounts Manager position will possess a blend of strategic thinking and operational execution. They will be results-driven, with a strong understanding of the digital marketplace and a passion for innovation. Successful individuals in this role will demonstrate effective leadership qualities, adaptability, and a commitment to building strong, lasting relationships with both internal teams and external clients. A genuine enthusiasm for the beverage industry and a consumer-centered approach will also enhance their suitability for this position at Constellation Brands.