National Video Media Manager - Brand Marketing (Remote)

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Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Overview

The National Video Media Manager - Brand Marketing at USAA will be responsible for developing and executing video marketing strategies that enhance USAA’s brand presence and drive member engagement across various digital platforms. This role requires a strong focus on analytics, creativity, and collaboration with cross-functional teams to create compelling video content that aligns with company objectives and resonates with target audiences. The ideal candidate will possess extensive experience in media management and will utilize data-driven insights to optimize video performance and outreach.

Job Responsibilities

• Develop and manage comprehensive video marketing strategies that align with USAA’s brand goals.
• Oversee the production and distribution of video content across multiple digital channels.
• Collaborate with creative teams to conceptualize, script, and execute video projects that enhance brand storytelling.
• Analyze video performance metrics and implement data-driven improvements and optimizations.
• Work closely with marketing, product, and communications teams to ensure cohesive messaging in video productions.
• Manage relationships with external vendors, agencies, and stakeholders involved in video production.
• Ensure compliance with industry regulations and best practices in video marketing.
• Stay updated on industry trends and emerging technologies that are relevant to video content creation and distribution.

Qualifications

• Bachelor's degree in Marketing, Communications, Film Production, or a related field.
• A minimum of 5 years of experience in video production, media management, or digital marketing.
• Proficient in video editing software and tools, such as Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Strong understanding of video analytics and performance tracking metrics.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.
• Experience in the financial services industry is preferred but not required.

Technologies & Tools

This position will utilize a variety of technologies and tools including video editing software such as Adobe Premiere Pro, After Effects, and Final Cut Pro. Additionally, proficiency in project management tools like Trello or Asana, and analytics software such as Google Analytics or social media insights platforms will be essential for monitoring content performance and collaboration with team members.

Ideal Candidates

The ideal candidate for the National Video Media Manager position will possess a creative mindset paired with analytical skills, allowing them to produce engaging video content while effectively leveraging data to inform decisions. Strong collaboration abilities, attention to detail, and a passion for storytelling are essential traits. Candidates should be adaptable, innovative, and possess a deep understanding of brand marketing dynamics in an ever-evolving digital landscape.