Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Envista Holdings Corporation will be responsible for leading the marketing strategy and execution for the Ormco brand. This role entails developing comprehensive marketing initiatives to drive brand awareness, customer engagement, and revenue growth. The ideal candidate will oversee a team of marketing professionals, cultivating a culture of collaboration and high performance while aligning marketing projects with overall business objectives. This position offers a unique opportunity to make a significant impact on the future of Orthodontics by leveraging innovative solutions and data-driven strategies to enhance the Ormco brand's presence in the marketplace.

Job Responsibilities

• Develop and execute integrated marketing strategies to drive brand positioning and market penetration for Ormco products.
• Lead and mentor the marketing team, fostering professional growth and ensuring alignment with corporate goals.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities and risks.
• Coordinate with cross-functional teams, including sales, product development, and customer service, to ensure comprehensive go-to-market plans are effectively implemented.
• Manage marketing budgets and allocate resources efficiently to maximize ROI on marketing initiatives.
• Develop and manage marketing campaigns across various channels—including digital, print, and social media—to enhance brand visibility and customer engagement.
• Establish metrics to measure the effectiveness of marketing strategies, adjusting tactics as necessary based on performance data.
• Collaborate with the sales leadership to develop sales enablement tools and training resources that support business objectives.
• Represent Ormco at industry events, conferences, and trade shows, promoting the brand and building relationships within the orthodontic community.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years of marketing experience in the medical device or dental industry, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong analytical skills with the ability to leverage data to inform strategic decisions.
• Excellent communication and interpersonal skills, with the ability to build relationships at all organizational levels.
• Experience managing cross-functional projects and leading diverse teams.
• Proficiency in digital marketing tools and platforms, including SEO, PPC, email marketing, and social media.

Technologies & Tools

This position will utilize a variety of technologies and tools to facilitate marketing operations, including CRM systems (e.g., Salesforce), email marketing platforms (e.g., Mailchimp), social media management tools (e.g., Hootsuite), web analytics (e.g., Google Analytics), and content management systems (CMS). Proficiency in these tools will be essential for the analysis of marketing campaigns, campaign management, and driving effective digital marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing role at Envista Holdings Corporation will possess a strategic mindset coupled with a passion for innovation in the orthodontic space. They will have a strong results-oriented approach and the ability to motivate and lead a dynamic team toward achieving measurable goals. A deep understanding of the orthodontics market, combined with creative problem-solving skills, will be critical. The candidate should also exhibit exceptional leadership qualities, fostering an environment that encourages collaboration and high performance, while maintaining strong ethical standards and integrity in all business dealings.