Paid Media Manager

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Written by AI from the job title and company, not by Fors Marsh, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Fors Marsh will be responsible for developing, implementing, and managing paid media strategies across various digital platforms to drive brand awareness, lead generation, and conversions. This role requires a deep understanding of digital marketing trends, analytical skills, and the ability to work collaboratively with cross-functional teams to meet business objectives. The manager will oversee campaigns from inception to execution while optimizing performance through data-driven insights and reporting.

Job Responsibilities

• Develop and execute comprehensive paid media strategies that align with company goals.
• Manage budgets and allocate spend across various paid media channels, including Google Ads, social media, and display advertising.
• Conduct regular performance analysis of campaigns and generate reports with actionable insights for stakeholders.
• Collaborate with creative and content teams to produce engaging ad copies and visuals that compel target audiences.
• Stay up to date with digital marketing trends and best practices while applying them to current campaigns.
• Test and optimize campaigns based on key performance indicators (KPIs) to improve effectiveness and return on investment (ROI).
• Oversee A/B testing and other experimental tactics to refine targeting and messaging strategies.
• Manage relationships with external vendors and media partners to expand reach and ensure campaign success.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in digital advertising or paid media management.
• Strong understanding of PPC, social media advertising, and analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Proficient in Excel and experience with data visualization tools.
• Excellent analytical and numerical skills, with a keen attention to detail.
• Proven track record of managing and optimizing multi-channel campaigns.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to ensure the successful execution of campaigns. Key tools include Google Ads, Facebook Ads Manager, SEMrush, and various analytics platforms such as Google Analytics. Familiarity with marketing automation software and CRM platforms will also be beneficial for tracking conversion rates and customer engagement across platforms.

Ideal Candidates

The ideal candidate for the Paid Media Manager position at Fors Marsh possesses strong strategic thinking skills and a results-oriented mindset. They should demonstrate adaptability to the evolving digital landscape and an eagerness to experiment with new approaches to digital marketing. A genuine passion for data analysis, coupled with creative problem-solving capabilities, will enable them to thrive in this role. Furthermore, strong communication skills are essential for collaborating with team members and effectively presenting findings to stakeholders.