Paid Media Manager, Search

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager, Search at Seer Interactive is responsible for developing and managing paid search campaigns that align with our clients' overall marketing objectives. This role requires a strategic mindset to optimize campaign performance continuously and deliver measurable results. The manager will collaborate closely with clients and internal teams to ensure all paid search efforts meet industry standards and best practices, driving impactful outcomes for our clients while maximizing ROI.

Job Responsibilities

• Develop and execute comprehensive paid search strategies tailored to clients' goals and target audiences.
• Conduct in-depth keyword research and competitive analysis to inform campaign planning.
• Manage budgets, including forecasting, tracking, and optimizing spend across various campaigns and platforms.
• Continuously monitor campaign performance, providing regular reports and insights to clients.
• Implement A/B testing and optimization strategies to enhance ad effectiveness and user engagement.
• Work collaboratively with cross-functional teams, including SEO and content marketing, to ensure alignment in strategies.
• Stay up-to-date with industry trends, search engine algorithm updates, and emerging tools or technologies relevant to paid search.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in paid search marketing, preferably in an agency setting.
• Strong proficiency with Google Ads, Bing Ads, and related paid search platforms.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar to measure campaign performance and ROI.
• Excellent analytical skills and a data-driven mindset to inform decision-making.
• Strong verbal and written communication skills for client interactions and presentations.
• Certificate in Google Ads or related qualifications is a plus.

Technologies & Tools

The Paid Media Manager, Search will utilize a variety of technologies and tools to effectively execute their role. Key platforms include Google Ads, Bing Ads, and various PPC management software. Additionally, the manager will leverage Google Analytics and other analytics tools for data reporting, optimization, and tracking performance metrics.

Ideal Candidates

Ideal candidates for this position will possess a proactive mindset, demonstrating a keen ability to anticipate client needs and address challenges effectively. They should exhibit strong analytical skills to interpret data and derive actionable insights, combined with exceptional communication abilities to articulate findings to clients and stakeholders. A passion for continuous learning and staying ahead of marketing trends will also be essential in ensuring success in this dynamic role.