Paid Search Manager

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Written by AI from the job title and company, not by DIRECTV, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Search Manager at DIRECTV will play a crucial role in driving our digital advertising strategy through effective management of paid search campaigns. This position involves analyzing campaign performance, optimizing bidding strategies, and enhancing ad relevance to maximize returns on marketing investments. The ideal candidate will collaborate with cross-functional teams to ensure alignment with broader marketing objectives, while integrating best practices in paid search to deliver on key performance metrics.

Job Responsibilities

• Develop, implement, and manage paid search campaigns across various platforms to achieve ROI goals.
• Analyze and optimize campaign performance through data-driven strategies, including A/B testing and keyword analysis.
• Conduct competitor analysis to identify trends and profitable opportunities within the marketplace.
• Collaborate with the marketing team to align paid search initiatives with overall marketing strategies and branding efforts.
• Monitor daily performance metrics, making recommendations for improvements where necessary.
• Stay current with industry trends, tools, and techniques to keep paid search campaigns innovative and impactful.
• Manage budgets and ensure cost efficiency throughout the campaign lifecycle.
• Prepare regular reports and presentations for management summarizing campaign performance and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in paid search marketing, preferably in a corporate or agency setting.
• Proficient in Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Familiarity with web analytics tools (e.g., Google Analytics, SEMrush) for monitoring and reporting purposes.
• Excellent communication skills, both written and verbal, to effectively collaborate with various teams.
• Certifications in Google Ads and Bing Ads are a plus.

Technologies & Tools

The Paid Search Manager will utilize a variety of technologies and tools to optimize campaign performance. These include Google Ads, Bing Ads, Google Analytics, keyword research software, and bid management tools. Familiarity with data visualization platforms may also be beneficial to present findings and trends effectively.

Ideal Candidates

The ideal candidates are strategic thinkers who possess a passion for digital marketing and an analytical mindset. They are self-motivated professionals with the ability to thrive in a fast-paced environment and exhibit strong problem-solving skills. Furthermore, they should demonstrate a collaborative spirit, working well within teams to achieve shared goals, and exhibit resilience in adapting to new challenges and evolving market trends.