Paid Search Marketing Manager, Amazon Business, SSR Acquisition

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Job Overview

The Paid Search Marketing Manager for Amazon Business will play a critical role in optimizing our search marketing efforts aimed at driving customer acquisition. This position will focus on the strategy, execution, and analysis of paid search campaigns across various platforms. The ideal candidate will work closely with cross-functional teams to enhance our digital marketing initiatives, ensuring that we maximize our reach and impact within target markets. This role demands a combination of analytical prowess, creativity, and a data-driven mindset to successfully manage complex paid search programs, measure performance against key metrics, and deliver tangible results for the business.

Job Responsibilities

• Develop and implement comprehensive paid search strategies to drive customer acquisition for Amazon Business.
• Analyze and manage paid search campaigns, optimizing for key performance indicators such as ROI, CTR, and conversion rates.
• Conduct competitive analysis to identify trends and opportunities in the search marketing landscape.
• Collaborate with cross-functional teams, including product, content, and analytics, to improve campaign effectiveness.
• Manage budgets and bids to ensure optimal allocation of resources across various paid search channels.
• Create and present reports on the performance of paid search campaigns to senior management, providing actionable insights and recommendations.
• Stay up-to-date with industry trends and best practices, ensuring that Amazon Business remains at the forefront of search marketing innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on paid search and SEM.
• Proficient in search engine marketing platforms (e.g., Google Ads, Bing Ads) and tools such as Google Analytics.
• Strong analytical skills with the ability to interpret data and derive actionable strategies.
• Experience managing substantial budgets and optimizing campaign performance against defined KPIs.
• Excellent communication skills, both written and verbal, with the ability to present findings clearly and effectively.

Technologies & Tools

The Paid Search Marketing Manager will utilize a range of technologies and tools to execute strategies effectively. This includes but is not limited to Google Ads, Bing Ads, Google Analytics, and various bid management and reporting platforms. Familiarity with customer relationship management (CRM) software and marketing automation tools will also be advantageous in streamlining campaign efforts and enhancing overall productivity.

Ideal Candidates

Ideal candidates for this role will exhibit a strong combination of strategic thinking and a detail-oriented approach to campaign management. They should possess a proactive and results-driven mentality, showcasing adaptability in a fast-paced and evolving digital marketing landscape. Strong interpersonal skills will enable effective collaboration with diverse teams, while a passion for innovative marketing practices will drive the search initiatives forward. Candidates should be comfortable working with data, able to pivot strategies based on analytical insights, and possess an unwavering commitment to achieving excellence in paid search marketing.