Performance Marketing Manager (Franchise Accounts)

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Job Overview

The Performance Marketing Manager (Franchise Accounts) at 215 Marketing is responsible for devising, implementing, and optimizing online marketing campaigns targeted specifically at franchise accounts. This role entails collaborating with various stakeholders to enhance brand visibility, improve customer acquisition, and increase revenue through data-driven marketing strategies. The successful candidate will leverage digital channels, analyze performance metrics, and execute innovative marketing techniques to achieve key performance indicators, ensuring that franchise partners receive optimum results from their marketing investments.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies tailored for franchise accounts.
• Monitor, analyze, and report on campaign performance metrics and adjust strategies accordingly.
• Collaborate with franchise partners to understand their marketing needs and optimize promotional efforts.
• Conduct A/B testing on various campaign elements to maximize conversions and ROI.
• Oversee the management of advertising budgets ensuring cost-effectiveness in all campaigns.
• Utilize tools and platforms, such as Google Analytics and PPC advertising, to assess campaign effectiveness.
• Stay updated on industry trends, competitor activities, and emerging marketing technologies.
• Train and mentor junior team members on performance marketing techniques and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in performance marketing, preferably within a franchise or multi-location environment.
• Proven track record of developing successful marketing campaigns that achieve measurable results.
• Strong analytical skills with experience using data analytics tools to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to liaise effectively with franchise partners.
• In-depth knowledge of digital marketing channels, including SEM, SEO, social media, and email marketing.
• Familiarity with CRM software and marketing automation tools.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to effectively manage and track marketing campaigns. Commonly used platforms include Google Ads, Facebook Ads Manager, Google Analytics, HubSpot for marketing automation, and various CRM systems. Familiarity with data visualization tools such as Tableau or Power BI may also be beneficial for analyzing campaign performance and presenting reports to stakeholders.

Ideal Candidates

Ideal candidates for the Performance Marketing Manager position should possess a combination of strategic thinking and creative problem-solving abilities. They should be results-oriented individuals, driven by metrics and analytics, and able to work independently while also being a team player. Strong organizational skills and attention to detail are essential, along with the ability to manage multiple projects simultaneously. A genuine passion for digital marketing and a proactive approach to learning about emerging trends will further enhance their candidacy.