Performance Marketing Manager (Mid-level or Senior)

About this kind of role

What a Performance Marketing Manager (Mid-level or Senior) usually does. The employer's own details are in the listing.

Typically does: Performance Marketing Managers plan and execute digital marketing campaigns with a focus on measurable results. They analyze data to optimize campaigns for maximum return on investment, managing budgets and allocating resources across various channels. Responsibilities often include A/B testing, keyword research, and collaborating with creative teams to develop engaging ad copy and visuals. They regularly report on campaign performance and make data-driven recommendations for improvement.

Tools and skills: Proficiency in Google Analytics, Google Ads, social media advertising platforms (like Facebook Ads Manager), and marketing automation software is generally expected, alongside strong analytical skills and a data-driven mindset.

Good fit for: Individuals who are detail-oriented, possess a strong understanding of digital marketing principles, and thrive in a fast-paced environment where they can directly impact business outcomes are often successful in this role.