Performance Marketing Manager (Remote, Austin)

About this kind of role

What a Performance Marketing Manager (Remote, Austin) usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager focuses on driving measurable results from marketing campaigns, often managing paid advertising channels. They analyze data to optimize campaigns for maximum return on investment, experimenting with different strategies to improve key metrics like conversion rates and cost per acquisition. Responsibilities include budget management, A/B testing, and reporting on campaign performance to stakeholders. They often work to increase brand awareness and drive sales through targeted online advertising.

Tools and skills: Proficiency in Google Analytics, Google Ads, social media advertising platforms (like Facebook and LinkedIn), and data visualization tools is generally expected, alongside strong analytical and project management skills.

Good fit for: Individuals with a data-driven mindset, a strong understanding of digital marketing principles, and a passion for optimizing campaigns to achieve specific business goals often thrive in this role.