Performance Marketing Manager | SEM

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Written by AI from the job title and company, not by Ramp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager | SEM at Ramp will be responsible for designing and leading effective search engine marketing strategies to drive growth and user acquisition. This role requires a blend of analytical expertise, creativity, and strong communication skills, as the successful candidate will manage campaigns across multiple platforms, optimize advertising spend, and collaborate with cross-functional teams to enhance the overall marketing effort. The Performance Marketing Manager will analyze performance data, generate actionable insights, and contribute to the strategic planning of marketing initiatives to ensure we achieve our business objectives.

Job Responsibilities

• Develop and execute SEM strategies that drive high-quality traffic and maximize ROI.
• Manage and optimize PPC campaigns across various search engines and platforms.
• Conduct keyword research and implement on-page and off-page SEO tactics to improve campaign performance.
• Analyze performance metrics and create reports to evaluate campaign effectiveness and suggest enhancements.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Stay updated with industry trends and search engine updates to capitalize on new opportunities.
• Monitor and manage the marketing budget to ensure effective use of funds.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in SEM and paid advertising strategies.
• Strong understanding of Google Ads, Bing Ads, and other PPC platforms.
• Proficient in web analytics tools such as Google Analytics, SEMrush, or similar.
• Excellent analytical skills with the ability to interpret data and derive insights.
• Strong communication and interpersonal skills for collaboration with cross-functional teams.
• Professional certification in Google Ads or similar is preferred.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to effectively manage and analyze marketing campaigns. Key tools include Google Ads for SEM management, Google Analytics for traffic analysis and insights, bid management software for PPC optimization, and SEMrush for SEO strategies. Proficiency in Excel for reporting and data analysis is also essential.

Ideal Candidates

Ideal candidates for the Performance Marketing Manager | SEM role at Ramp are proactive individuals who thrive in a fast-paced environment. They should possess a sharp analytical mindset, complemented by creativity and a strong attention to detail. Excellent problem-solving skills and the ability to adapt to changing marketing dynamics are critical. A collaborative spirit and the capability to communicate complex ideas clearly will contribute to their success in this role. They are expected to be passionate about digital marketing and remain continuously informed about trends and best practices in SEM.