Performance Marketing, Senior Manager

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Written by AI from the job title and company, not by Fay, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing, Senior Manager at Fay will be responsible for the strategic oversight and execution of performance marketing initiatives aimed at enhancing brand visibility and driving customer acquisition. This role requires a data-driven individual who will lead a talented team, manage multi-channel marketing campaigns, analyze performance metrics, and optimize spending to maximize return on investment (ROI). The Senior Manager will collaborate closely with cross-functional teams to ensure alignment of marketing strategies with business objectives, contributing significantly to Fay’s growth and market presence.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies across multiple channels, including SEM, social media, and email marketing.
• Analyze performance metrics and use data-driven insights to optimize marketing campaigns, improving ROI and achieving performance targets.
• Oversee budget allocation and management for marketing spend, ensuring financial efficiency and effectiveness across all channels.
• Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and innovative team culture.
• Collaborate with cross-functional teams, including Content, Design, and Product, to create integrated marketing initiatives that support overall business goals.
• Stay updated on industry trends, competitive landscape, and emerging digital marketing tools and technologies to ensure Fay remains at the forefront of performance marketing.
• Report on campaign performance and team KPIs to senior leadership, aiding in strategic decision-making and future planning.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in performance marketing or digital marketing, with a proven track record of managing successful campaigns.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, SEMrush, Tableau).
• Proficiency in digital marketing platforms, including Google Ads, Facebook Ads Manager, and email marketing software.
• Exceptional leadership skills with the ability to inspire and guide a team towards achieving objectives.
• Excellent written and verbal communication skills, with a strong ability to present data and insights effectively.

Technologies & Tools

The Senior Manager will be required to utilize various technologies and tools including, but not limited to, Google Analytics for performance tracking, CRM systems for customer data management, platforms for social media marketing like Hootsuite or Sprout Social, and programmatic advertising tools. Familiarity with A/B testing and optimization tools such as Optimizely or Unbounce will also be essential in enhancing campaign performance.

Ideal Candidates

Ideal candidates for the Performance Marketing, Senior Manager position at Fay are proactive and detail-oriented individuals with a passion for digital marketing and data analysis. They possess strong leadership qualities that enable them to effectively manage teams and foster a culture of innovation. A successful candidate should be adaptable, embracing new challenges with a strategic mindset, and demonstrate exceptional problem-solving skills. Furthermore, a genuine curiosity for emerging marketing trends and technologies will be essential in driving performance and ensuring the organization remains competitive.