PPC Digital Marketing Manager

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Written by AI from the job title and company, not by VIZ Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The PPC Digital Marketing Manager at VIZ Media will play a crucial role in driving the digital marketing strategy through the management of pay-per-click (PPC) advertising campaigns across various platforms. This position entails developing, implementing, and optimizing PPC strategies to maximize return on investment (ROI) and enhance brand visibility. The successful candidate will analyze data, conduct keyword research, and leverage insights to inform effective ad placements while collaborating closely with other marketing teams to ensure alignment with broader marketing objectives.

Job Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research and analysis to identify effective targeting strategies.
• Monitor and optimize campaign performance by analyzing key metrics and making data-driven decisions.
• Collaborate with the creative team to design compelling ad copy and landing pages.
• Manage budgets and report on campaign performance, focusing on cost-efficiency and ROI.
• Stay updated on the latest trends and best practices in PPC advertising and digital marketing.
• Conduct A/B testing to continually enhance ad copy, landing pages, and targeting methodology.
• Work closely with the SEO team to ensure PPC and organic strategies are aligned.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in PPC campaign management, preferably in a digital marketing agency or within a corporate environment.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills with the ability to interpret data and translate into actionable improvements.
• Excellent communication and collaboration skills.
• Experience with tools such as Google Analytics, SEMrush, or similar platforms.
• Knowledge of SEO principles and how they integrate with PPC strategies.

Technologies & Tools

The PPC Digital Marketing Manager will utilize various technologies and tools to execute and analyze PPC campaigns effectively. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, and A/B testing software. Familiarity with customer relationship management (CRM) systems, as well as project management tools, will also be advantageous in streamlining workflows and maximizing efficiency within the marketing team.

Ideal Candidates

The ideal candidate for the PPC Digital Marketing Manager position at VIZ Media is a proactive and detail-oriented individual with a passion for digital marketing. They should possess strong analytical capabilities and be comfortable making data-driven decisions. Excellent communication skills and the ability to work collaboratively with diverse teams are essential. An innovative mindset and a willingness to stay ahead of industry trends will also contribute to their success in this role.