Product Marketing Manager, Mathematics

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Written by AI from the job title and company, not by Curriculum Associates, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager for Mathematics at Curriculum Associates will play a pivotal role in driving the marketing strategy and execution for our mathematics products. This position requires a deep understanding of both educational needs and market trends to effectively position and promote our product offerings. The ideal candidate will work collaboratively with product development, sales, and customer success teams to enhance our market presence, develop impactful messaging, and engage with educators to understand their challenges and needs. Through analysis and strategic planning, the Product Marketing Manager will contribute to the overall growth and success of our mathematics curriculum portfolio.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for mathematics products that align with company goals.
• Conduct market research to inform product positioning, competitive analysis, and customer insights.
• Create compelling messaging and promotional materials for various marketing channels.
• Collaborate with product management to align marketing initiatives with product launches and enhancements.
• Build and maintain relationships with educators and key industry stakeholders to gather feedback and insights.
• Lead cross-functional teams to ensure successful implementation of marketing campaigns.
• Monitor and analyze marketing performance metrics and adjust strategies as needed for optimization.
• Participate in trade shows and industry conferences to promote mathematics products.

Qualifications

• Bachelor’s degree in Marketing, Education, Mathematics, or a related field; Master's degree is preferred.
• Minimum of 5 years of experience in product marketing or relevant roles within the education sector.
• Proven experience in developing and implementing marketing strategies, particularly in educational products.
• Strong understanding of K-12 education markets, specifically in mathematics curriculum development.
• Exceptional communication skills, both written and verbal, with the ability to articulate complex concepts clearly.
• Proficiency in digital marketing tools and analytics software.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools, including CRM platforms (e.g., Salesforce), marketing automation software (e.g., HubSpot), and data analytics tools (e.g., Google Analytics) to track marketing performance and manage customer interactions. Additionally, familiarity with social media platforms and content management systems will be important for executing digital marketing strategies effectively.

Ideal Candidates

Ideal candidates for the Product Marketing Manager position should possess a passion for education and a deep understanding of student and educator needs related to mathematics. They should be strategic thinkers with strong analytical capabilities, enabling them to make data-driven decisions. Excellent interpersonal and presentation skills are essential, allowing them to effectively communicate with diverse stakeholders. Finally, a collaborative spirit and adaptability in a dynamic environment will be key traits for success in this role.