Search Engine Marketing Manager (SEM) - Remote

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Written by AI from the job title and company, not by Yelp, so some details may not match this job. The employer's own page has the real description.

Overview

The Search Engine Marketing (SEM) Manager at Yelp will play a crucial role in driving the growth of our online presence through strategic management of paid marketing campaigns across various search platforms. This position involves overseeing the planning, execution, and optimization of SEM strategies to increase visibility, generate leads, and enhance brand reputation. The SEM Manager will collaborate closely with cross-functional teams to align marketing goals with business objectives while leveraging data-driven insights to refine marketing approaches and maximize ROI.

Job Responsibilities

• Develop and implement comprehensive SEM strategies to drive traffic and improve conversion rates.
• Conduct keyword research, ad copy optimization, and landing page enhancements to maximize campaign performance.
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
• Manage budgets effectively, ensuring optimal allocation of resources across various platforms.
• Collaborate with the content and product teams to ensure cohesive marketing messages and brand consistency.
• Stay up-to-date with industry trends and emerging tools to continually refine SEM strategies.
• Prepare regular reports for stakeholders detailing key performance indicators and growth initiatives.
• Mentor and guide junior marketing team members to foster a culture of continuous improvement and learning.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 3-5 years of experience in search engine marketing or digital advertising.
• Proficient in Google Ads, Bing Ads, Google Analytics, and other SEM tools.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in budget management and cost analysis in online advertising.

Technologies & Tools

The SEM Manager will utilize a variety of technologies and tools essential for effective campaign management and analysis. These include Google Ads and Bing Ads for campaign execution, Google Analytics for performance tracking, and various keyword research tools such as SEMrush and Moz. Additionally, proficient use of Microsoft Excel is necessary for handling large data sets and performing in-depth analyses to support decision-making.

Ideal Candidates

The ideal candidate for the SEM Manager position will possess strong analytical abilities combined with creative problem-solving skills. They should have a comprehensive understanding of digital marketing concepts and an aptitude for leveraging data to drive decisions. A proactive, results-oriented mindset and the ability to collaborate effectively across teams will contribute to success in this role. Passion for staying ahead of industry trends and a commitment to continuous learning will further enhance the candidate's potential for success within our dynamic environment.