Search Engine Optimization Manager

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Written by AI from the job title and company, not by Integrated Resources, Inc ( IRI ), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Search Engine Optimization (SEO) Manager at Integrated Resources, Inc (IRI) will be responsible for developing, implementing, and optimizing the company's SEO strategies to enhance online visibility and improve organic search rankings. This role requires the ability to analyze performance metrics, conduct keyword research, and collaborate with the content team to ensure alignment with overall marketing objectives. The ideal candidate will possess a keen understanding of search engine algorithms, on-page and off-page SEO techniques, and the ability to adapt strategies based on the latest trends in digital marketing.

Job Responsibilities

• Conduct regular SEO audits of the website to identify areas for improvement.
• Develop and implement on-page SEO strategies, including meta tags, URL structure, and internal linking.
• Perform extensive keyword research to inform content creation and optimization efforts.
• Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
• Collaborate with content creators to produce high-quality, optimized content that drives organic traffic.
• Stay abreast of industry trends and algorithm updates to ensure compliance with best practices.
• Enhance off-page SEO through link-building strategies and partnerships.
• Prepare regular reports on SEO performance and present findings to the marketing team.
• Train and mentor junior SEO team members as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in SEO or digital marketing.
• Proficient in SEO tools such as SEMrush, Moz, Ahrefs, and Google Analytics.
• Strong understanding of search engine algorithms and ranking strategies.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Strong written and verbal communication skills.
• Experience with HTML, CSS, and website analytics tools is advantageous.

Technologies & Tools

The SEO Manager will leverage various technologies and tools to facilitate their work, including but not limited to Google Analytics for data analysis, Google Search Console for site performance reviews, and SEO platforms like SEMrush, Moz, and Ahrefs for keyword tracking and competitive analysis. Familiarity with content management systems (CMS) such as WordPress, along with web design tools and HTML/CSS, will also be essential for executing SEO strategies effectively.

Ideal Candidates

Ideal candidates for the SEO Manager position will possess a proactive approach to problem-solving and a passion for digital marketing. They should have the ability to work collaboratively within a team environment, yet also excel in independent project management. Strong organizational skills, attention to detail, and a results-oriented mindset are vital attributes. Additionally, the capacity to adapt to the rapidly evolving digital landscape and the commitment to continuous learning will significantly enhance their potential for success in this role.